LISTENER

DEMOGRAPHICS

  • The Po!nt targets socially active 16 to 25-year-olds with a passion for music. They're usually the first to try new things and are currently at the most active and enjoyable time socially in their life.
  • Our listeners represent the age range when students and young adults establish their careers and new relationships, creating life-long buying loyalties and values.
  • The Po!nt features many bands and artists that are male focused creating a strong appeal to male listeners. However, The Po!nt features popular bands with female leads such as Paramore and Cannons, giving The Po!nt a strong female audience.
  • The Po!nt's playlist attracts loyal listeners who identify with the music, creating an emotional connection with the artist. Most listeners follow their favorite artists on social media and support them by attending festivals and purchasing artist merchandise.

ROCK FOR THE NEXT GENERATION

106.5 THE PO!NT

Since emerging onto the scene in 2017, The Po!nt has proven that radio can go toe-to-toe with streaming services when it comes to grabbing the attention of the younger generations. We have a loyal fan base of Millennials and Gen Z in the 16-34 year old age range.

106.5 The Po!nt - Your New Rock Alternative has landed!

The Po!nt is music for the Expressionists and Free Thinkers, and much like the artists we play, our audience takes what is familiar and transforms it into something that is as unique as they are! The music on the Po!nt spans the entirety of the ever-expanding genre we call alternative music.

Only The Po!nt could seamlessly blend Folk-Pop with Emo-Rock, Indie-Rock with Synth-Pop, and Electronica with 2000's Punk. The Po!nt's playlist is as unique as our audience and, it is because of this, that we have earned our loyal following of 16-34 year olds, young women and men who are just starting out in life - and on the lookout for entertainment and adventure.

You'll catch our listeners attending concerts and festivals and purchasing artist merchandise!

THE WIDEST COVERAGE IN THE ST. CLOUD AREA!

We broadcast at 50,000 Rockin’ watts, the strongest FM signal within the City of St. Cloud Market! Our booming signal out-powers the competition and provides continuous coverage from Alexandria to Brainerd through the I-94 corridor and into the Twin Cities Metro. 106.5 The Po!nt has the signal to reach your customers everywhere in Central MN.

MORNINGS WITH DAVE & CHUCK THE FREAK

They get you out of bed by poking fun at pretty much everything that’s going on around us. No one is safe from Dave & Chuck the Freak’s wrath. That includes the President, the Pope, our significant others and ourselves, as well as everything in between. Nothing is sacred, and you should be able to laugh at everything life throws at you.

"We approach every day trying our best not to be like anything else you’ll find on your radio dial. If that’s by taking Dave’s unique views on the news… or cutting up celebrities…You’ll hear stuff you won’t hear anywhere else."