LISTENER

DEMOGRAPHICS

  • The Bear attracts over 20,000 dedicated weekly listeners who love sports.
  • The Bear targets an unusually wide 18-64 listener base, especially the male audience which tends to be the most active sports fans.
  • Audience interaction and research verifies that 75% of WBHR's audience earns $50,000+.
  • Listeners tend to own their own homes and big toys - cars, boats, ATV and snowmobiles.
  • WBHR's signal ranges from the eastern Dakotas to Wisconsin...from the Brainerd Lakes area to Alexandria, and the I-94 corridor all the way down to the Twin Cites.

MINNESOTA'S

SPORTS STATION

As Minnesota's ESPN Station, WBHR, The Bear delivers the nation's leading radio sports network to Central Minnesota and beyond. With the power of our huge daytime signal, the 2nd largest in the state!  AM 660 has the largest geographical coverage of any all-sports station in Minnesota!

WBHR features ESPN Radio...starting the day with Keyshawn, J-Will, & Zubin, followed by Greeny. Then it's the Dan Patrick Show, hosted by one of the most respected sports voices on radio.  We have the Bob Sansevere Show at 2pm, followed by Chiney + Golic Jr., then Spain & Fitz at 6pm. Our late night programming is covered by Freddie & Fitzsimmons and Sports Center All Night.

The Bear doesn't just deliver the best in sports talk. WBHR also brings you the best of the NFL, NBA and Major League Baseball. Coverage also includes College Football, NBA, NHL and MLB Playoffs!

THE LARGEST ALL-SPORTS

STATION COVERAGE IN MINNESOTA

Sports fans tune in The Bear for the most extensive programming of ESPN's sports network. We also air the MLB playoffs and the World Series, the NBA, NFL and NCAA Division One action. WBHR has a deeper level of sports coverage. The Bear doesn't just cover the pros. AM 660, FM95.7 stays in tune with players, coaches and action on the local and regional field. In addition, we do live play-by-play and commentary on events including Minnesota State High School League Hockey.