LISTENER

DEMOGRAPHICS

  • Rockin' 101 is a leader in capturing the young adult male audience in Central Minnesota.
  • Although Rockin' 101's core listener base is male in their 20's through 40's, we are proud to have a large fan base of female listeners.
  • Audience interaction and research verifies that many of these listeners have income over $50,000.
  • Our listeners stay active after the work-day.  They are always on the look-out for entertainment and adventure!
  • The Rock' 101 demographic represents the age range when young adults are establishing families and creating life long buying loyalties.

THE BEST

ACTIVE ROCK

Rockin' 101 has been a proven winner in Central MN for over 40 years, playing the music that defined a radio genre.  WHMH attracts a broad, loyal following of listeners age 18-49.

Our new Johnny Rock Show in the morning has taken us back to our Active Rock roots while staying relevant to an ever changing audience.  World famous Johnny Rock has rejuvenated our morning line-up with his self-depreciating humor, interviews with hard rock heroes and witty anecdotes from his life backstage. Johnny Rock is followed by our local Rockin' 101 personalities, Morgan, Mark Alan, Benjamin Raye and Tim Ryan.  Our personalities create a unique, multi-generational culture of the Red House That Rocks!

THE WIDEST COVERAGE IN THE ST. CLOUD AREA!

We Broadcast in 50,000 Rockin' watts, the strongest FM signal within the city of St. Cloud!  Our booming signal out-powers the competition and provides continuous coverage from Alexandria to Brainerd through the I-94 corridor and into the Twin Cities Metro.  Rockin' 101 has the signal to reach your customers everywhere in Central MN.  This format and signal allows WHMH to be one of the most listened to outstate stations in Minnesota

Active Rock is a consistent audience builder in attracting the 18-49 year old demographic.  Our inclusion of time-honored tracks allows Rockin' 101 to maintain an audience that grew up listening to their music on WHMH, while grabbing the attention of the 18-24 year old with the latest Active Rock tracks.  This gives Rockin' 101 a loyal fan base stretching from the 18-49 year old Demographic! Rockin' 101's specialized format seamlessly blends the best of current Active Rock and Heritage Hard Rock tracks.