MINNESOTA'S

TIMELESS SWING

WMIN's Adult Standards format brings a touch of timeless swing and class to the airwaves of central Minnesota; "Ring-a-Ding Radio" at 1010 AM!

Uptown 1010 is a music-driven format that targets a 40 to Forever audience. The sound ranges from Frank Sinatra to Steely Dan...Dean Martin to Diana Krall...Tony Bennett to The Manhattan Transfer.  We play time-tested classics that are instantly recognizable and endlessly listenable, enhanced by news and financial feature programming.

The Adult Standards format of Uptown 1010 WMIN attracts a mature, educated male and female audience with sophistication and spending resources.

LISTENER DEMOGRAPHICS

  • Audience interaction and research indicates that the typical 1010 listener has some level of higher education and own their home.
  • Uptown 1010 listeners tend to be members of the Baby Boom generation, with additional appeal to people in their 30's and 40's.
  • These listeners have radio as a component of their life experience, and still tend to listen to radio.
  • Radio Today estimates that the average listener 35-64 listens to radio over 7 hours per week.
  • Uptown 1010 is the only station in Central Minnesota to offer this mix of standards and contemporary classics.