LISTENER

DEMOGRAPHICS

  • Our target Audience is age Forty to Forever, a population segment that has exceptional influence and buying power.
  • The Goat has an active and engaged core listenership ranging from 45 to 65.
  • Our listeners are centered in the "Baby Boomer" generation, the most affluent and educated demographic group the world has ever known.
  • Goat listeners tune in and listen consciously and they don't tune out!
  • Time spent listening to The Goat is unrivaled in our broadcast area.
  • The Goat's audience has money to spend. They tend to buy experiences and feelings that are often directly tied to music.
  • The purchasing habits of this demographic covers a wide spectrum of products, services and entertainment.
  • Our audience = your target client!

NOT CLASSIC ROCK

ALBUM ROCK

WXYG "The Goat" is Album Rock...playing the sound that spoke to a generation.

The music presented in The Goat is as vital to it's fans today as it was when first released, yet much of this era has been ignored in recent years by Classic Rock stations. The Classic Rock format relies on highly consulted market research, restricting it to the most recognizable and often over-played hits.

Now the full spectrum of rock music that informed the attitudes, lifestyles, and choices of a unique generation is heard again on Album Rock WXYG -
540 AM / 94.3 FM / 107.3 FM - The Goat.

THE BOX-SET OF THE

WOODSTOCK GENERATION

  • WXYG features a library of over 4,000 selections focusing on the mid-60's through the 70's and into the 80's.
  • Album Rock WXYG highlights a much deeper selection of our core artists, plus includes exposure of a much wider variety of artists than Classic Rock stations.
  • We are the ONLY station in Minnesota currently airing this comprehensive catalogue of the music that defined the Album Rock format.
  • Locally produced feature programming includes:
  1. Into The Music, Monday through Saturday 8-9 PM.
  2. The Long Play album tracking feature, Sunday 8-9 PM.
  3. Our coveted Goat Guest DJ spot, Saturday 12-2 PM.